BWK New York is an award-winning PR agency focused on tech and innovation. Since launching in 2012, we have led PR for some of the most successful launches in the tech and business worlds, from Dollar Shave Club and the TED Fellows to littleBits and Spark Capital. Working with a range of organizations, we have taken a personalized approach to doing PR – using strong storytelling and smart insights to deliver clients’ messages to the audiences who matter to them most. (Check out Launch Instructions, our PR manual for startups.)
Origin stories are awesome. Sometimes, simply telling the story of where an idea for a product or service came from can be the best way to make it “stick.” And, knowing where an idea came from is often the best way to understand where it’s heading.
It’s not about you. It’s about the larger story you are a part of. Being able to tell that story, articulating the problems and opportunities in your industry, is invaluable to building your reputation.
Relationships pay off. Reporters and influencers want what you want: to be on the ground floor of the next big thing. Doing effective media relations means cultivating long-term relationships – and that includes treating journalists like partners.
PR is a means to an end. Before starting a campaign, we ask our clients what they want PR to help them achieve, and we approach the campaign with those objectives. Sounds simple, but it works.